Orchestrated kindness is good for you and everyone around you, from friends to customers. It makes sure that you give what others are interested in receiving and that your advice is welcome. It also drives sales like gangbusters and is used by top marketers and businesses worldwide. Some people give it a different name, but the principles are the same.
My Profitable Virtual and Physical Business Integration clients learn how to apply orchestrated kindness to their online presences to put their profits on rails.